Tracts is a software company for mineral rights and the title due diligence process. In an industry faced with outdated thinking, outdated tech, and an overall apathy toward change, Tracts is proving why an evolution of business models is critical for maintaining relevance in a cloud-based era.
With a first-of-its-kind product offering, we set off to rebrand Tracts and reposition them as the obvious solution in the market. Over the course of In the first 12 months, we completed a strategic rebrand, visual overhaul and new web presence that more accurately represented the company, and we set forth a digital marketing plan to follow, garning targeted brand awareness.
In tandem, we helped Tracts create a visual approach to a new product offering which led to an integration partnership with the largest enterprise platform in the industry.
Tracts continues to get in front of the right eyes while fine tuning their sales and marketing each step of the way through ongoing digital marketing and analysis. We're proud to partner with a company that is truly bringing innovation to a much needed space.
point of view on fire.