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paving the way
for a niche
market rebrand

The story behind the Rebrand

Tracts is a software company for mineral rights and the title due diligence process. In an industry faced with outdated thinking, outdated tech, and an overall apathy toward change, Tracts is proving why an evolution of  business models is critical for maintaining relevance in a cloud-based era.

With a first-of-its-kind product offering, we set off to rebrand Tracts and reposition them as the obvious solution in the market. Over the course of In the first 12 months, we completed a strategic rebrand, visual overhaul and new web presence that more accurately represented the company, and we set forth a digital marketing plan to follow, garning targeted brand awareness.

In tandem, we helped Tracts create a visual approach to a new product offering which led to an integration partnership with the largest enterprise platform in the industry.

Tracts continues to get in front of the right eyes while fine tuning their sales and marketing each step of the way through ongoing digital marketing and analysis. We're proud to partner with a company that is truly bringing innovation to a much needed space.

The Ongoing Results

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( you're gonna love it )

Let's Talk About You...

You are moments away from great conversations and big ideas.
Tell us about yourself, your brand, your organization, where you're from, and where you're going.
We're all ears.

Your inflight menu includes:
  • An intro call to interrogate us like Columbo
  • An assessment of your current brand and potential fit in the market
  • Education about the Culture Pilot methodologies
  • The ins-and-outs of visual, digital and content strategies
  • Determining if Culture Pilot is the perfect fit for your brand and marketing needs (future world domination)
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