In 2015, our co-founder, Tim DeSilva began an industrial design experiment. What followed was a passion project that would one day become a second business. From rapid prototyping, to testing the market on Kickstarter, to the realization of what was once just a sketch, Record Props was born in 2017.
A first-of-its-kind product type, Record Props was the first design to hit the market that displays both a vinyl record and it's large-format cover art, together as one, or separate from one another in an easy and rapid way.
From the product design itself, to the visual identity, positioning, packaging, ecommerce and digital marketing, Record Props has now become one of the top recognized (and ranked) utilities in the market category (it helps to have a pretty stellar brand & marketing team behind a good idea).
Through this process, our team was fortunate enough to learn (a lot) about the industrial design process, ecommerce fulfillment, and the ability to take full control of the entire supply chain which allows for the company to operate as agile as possible while responding to the market demand when needed.
Keep an eye on more product development to come within this parent brand, and keep the music playing... always.
point of view on fire.