Culture Pilot worked with Houston Montessori Center (HMC) on a 12 month strategic rebrand and marketing plan. HMC is one of the only centers in the world which offers all seven AMS-affiliated credential courses to teachers in training, and a center who currently hosts 100+ teachers each year from across the globe.
Houston Montessori Center is currently led by Dr. Elizabeth Coe, one of the founding teacher coordinators of Montessori Model United Nations, a two day global education simulation experience at the United Nations that enables students in upper elementary, and middle schools to learn about the operations of the United Nations and its role as the world’s largest international peacekeeping and humanitarian organization.
As part of the rebrand, HMC was embarking on it’s first-ever cloud-based learning initiative, in tandem with its proven in-person model. Culture Pilot’s role in the process helped solidify the future vision of the organization through a brand audit, positioning, tagline, product naming, copywriting, visual identity, website, launch strategy and digital marketing to further the reach and future growth of the organization – accepting online applications for the first time in the company's history.
At the center of our approach, we've emphasized HMC as a heritage brand with a modern touch. The rebrand for the organization serves to tell the HMC story of originality, authenticity, and importance of legacy, while being engaging for the upcoming generations of pedagogues.
We couldn't be more proud to help pilot their journey.