(or Process?) This question ain't easy.
Let's not downplay it: A brilliant idea can change everything.
We've been there. The rush of "what if?" A concept that feels obvious, yet somehow, no one's done it. A late-night spark that won't let us sleep until it's written down.
Ideas move fast.
But we've also been around long enough to know that ideas without process go nowhere fast.
That's why it's so damn tough to pick sides here. We admire a big idea. We value a strong process. And most of all, we believe they only reach full potential when they work together.
BUT, if we absolutely, painstakingly had to pick one... it might just be ideas.
What can we say; we're Creatives.
Did we think alike?
What do you think we said to the other folks?
