If you chose Polished Ideas Later, you might have creative director instincts. Or maybe you’ve built enough to know when to trust the process.

Either way, it shouldn't require participation in every brainstorm. When the results work well, they should speak for themselves – and that achievement requires trust in who you hire to get take the wheel without required oversight.

But that doesn’t mean blind faith.

The best outcomes still rely on the following:

1. A process that defines the real goals,
2. Methods that allow each round to build on the last and
3. An iterative approach that gives space to test, refine, and elevate ideas with the highest potential

It's all about setting the vision.

Now, who's ready to take us to the finish line and polish some great ideas from the other folks?